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Once your feasibility plan has been established, you should proceed to the next step in creating an Internet presence.

Having a Website is only the first building block of a suitable Web Presence but a vital one. While designing your website, be clear that the design fits in with the business goals that you have set for yourself through your Internet initiative.

For example, if you are designing your website with e-commerce in mind, the pages should be fast loading (low on heavy images); the website should be easy to navigate and should be compatible across different web browsers. On the other hand, if you are a fashion studio with the main goal to highlight your design and skills while seeking to announce your presence, then good quality images and a “designer” website will be the order of the day even at the cost of “page heaviness”. These are the kind of pointers to adopt while conceptualizing the design of your website.

In any case, the website should be an example of technical competence in its execution. It is important that website development incorporates the following pointers.