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- Allows you to increase revenues and profitability
at minimum additional cost
- Still an untapped domain - benefits of CRM
have not been felt by the intended beneficiary - the
customer. This throws up a great opportunity to tap
customer loyalty while it is still a fresh domain.
- Allows an opportunity to stand out in the crowd.
- Launches your company on the path of continuously
increasing profitability by increasing the life time
value of the customer.
- Relatively insulates your company from the risk
of business cycles.
- Reduces business risk caused by the ever-shortening
product life cycles.
- Results in cost savings in terms of inventory costs,
marketing and advertising expenses.
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