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Campaign management is a very important
aspect of any CRM initiative. It is often understood
to be bulk-marketing campaigns or offer letters. Indeed,
email marketing is a very powerful application. You
can read more about the power of email marketing by clicking
here. But campaign management is more than just
e-marketing.
Your campaign management tool should
be able to suck out and create mailing lists based on
pre-specified criteria. It could be a simple thank you
note to all the people on your database. Or it could
involve specific bulk messages. For example, if a hospital
wanted to inform its asthmatic patient list of the developments
in asthma alleviation, it must have a tool that can
cull out this information from its entire database and
present it as a neat mailing list in a jiffy. Moreover,
to maximize the impact, the hospital may like to address
each mail personally AND by including certain tidbits
from his records that makes the message unique and highly
personalized. Obviously, nobody would like to do so
at the cost of considerable time and expense - first
to retrieve the personalized information and then creating
of separate messages for each patient and finally sending
out the emails one-by-one.
This is where electronic campaign management
is a tremendous help. This is how a typical campaign
will work:
First, it will create a mailing list
based on the criteria you specify. Then, it will have
the options of fields that you can specify to make the
mailers highly personalized. Finally, it will send out
the mailers with a single click of the button, instantly
- unique mailers being sent out to thousands of people
with just a SINGLE click. Now don't you find that fantastic?
As you can see, the ingredients of
a perfect campaign management tool involve:
- A versatile database management tool that presents
results based on your specific queries and criteria.
- A bulk mailer that has the capacity to send personalized
messages and with good speed directly. Read more
on mass email programs by going
here
- Managing the bounced mails and resending or retrying
before deciding to drop off the addresses from the
mailing list.
- A handy post mail tool that generates reports
on the mail sent, read and campaign performance.
Read about the complete campaign management tool by
clicking here
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